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Mercury Eight
The Mercury Eight is a full-size automobile that was the first model produced by Mercury and was produced from the 1939 through the 1951 model years. It was the only model offered by Mercury until the marque starting producing multiple series in the 1952 model year, at which point it was dropped as a model designation.
==1939–1940==
The advertisements for this car declared it to be "The car that truly dares to ask 'Why?'", referring to the idea that a big car couldn't also be economical.〔 The Mercury was priced in the thousand dollar range, several hundred dollars more than the Ford V-8, several hundred less than the Lincoln-Zephyr and about the same as the upper range Oldsmobile and Dodges and the lower-range Buicks and Chryslers, sales from all of which, it was hoped, the new Mercury would usurp.〔 Its engine was a 95 hp version of the Ford flathead V8 engine, its styling was inspired by the Zephyr, and it had hydraulic brakes from the beginning.〔 With a wheelbase of and an overall length of , it was a good sized car, which the Ford company advertised extensively, together with its up-to-20 mpg performance-"few cars of any size can equal such economy."〔 Double sun visors became standard in 1940. Braking was via 12 inch drums.
Although "Eight" script would not appear on the front of the hood until the 1941 model year, sales literature prominently referred to the car as the "Mercury Eight" from the very beginning. This is no doubt because the actual series names, 99A in 1939〔 and 09A in 1940,〔 were somewhat less enticing. A 1940 09A model has the words "Mercury Eight" in an emblem that runs from front to rear alongside the top hood lines on both sides. It appears as chrome wording on top of a double red bar.
By the end of 1940 Mercury could run with the headline "It's made 150,000 owners change cars!"〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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